In March 2026, PLAYFULLY Technology Co., Ltd. officially entered into an exclusive strategic partnership with Mr. Lionel Messi, one of the greatest players in football history, and will release his officially signed trading cards. This collaboration marks a new milestone for Chinese collectible brands in securing partnerships with top international intellectual properties.
From a gifted young boy in Rosario to an Argentine hero crowned with the World Cup, Lionel Messi’s legendary career has become a shared memory of billions around the globe. Today, PLAYFULLY is honored to take on the role of "author" of this legacy in the collectibles field across China and even Asia.
The most significant part of this collaboration is that we have secured the exclusive China partnership with Mr. Messi and will co-create authentic signature products with him. This is more than just a commercial authorization agreement. It represents the highest recognition of PLAYFULLY’s brand strength, reputation, and the dedication to craftsmanship from Mr. Messi and his team. We are committed to upholding the highest standards to safeguard the authenticity and collectible value of "Lionel Messi's authentic autographs" in the Chinese market and around the world.
"Our mission is to transform world-class sporting legends into tangible assets that can be passed down through generations," said David Cao, Founder of PLAYFULLY. " The Messi Collection represents the pinnacle of our efforts—a masterpiece to which we dedicate our utmost care. From design and craftsmanship to release，every detail will be worthy of the status of the GOAT."
